Krispy Kreme Warns That They Are Not Nut-Free (Nor Have They Been!)
Recently, the food allergy community – specifically those with tree nut allergies – has been very vocal in expressing their disappointment with Krispy Kreme’s roll-out of a Nutella-based donut at select locations across the U.S. Given this release, many loyal fans with tree nut allergies are recognizing that the popular donut shop will no longer be safe for them given the risk of cross-contamination. In fact, it appears that Krispy Kreme may have aspirations to release MULTIPLE “nut-based” products in the U.S. over the new few months. I would speculate a Reese’s peanut butter-based donut may be in the plans, since Krispy Kreme has already begun selling both Nutella- and Reese’s-based products in the U.K.
This all said, it appears that Krispy Kreme has NEVER been entirely safe for those with peanut or tree nut allergies to begin with!
I give kudos to Krispy Kreme for reaching out to AllergyEats and others in the food allergy community to proactively share the following food allergy warning in an effort to keep their customers safe:
I am reaching out as you have been identified as an influencer in your community. Krispy Kreme continues to innovate and introduce new offerings for our customers. As part of that process, we will be featuring new products containing nuts at select locations across the U.S.
Customer safety is our top priority and we are reminding customers that our shops have products that may contain known allergens, including nuts. While some shops do not have products with nuts on the menu, our shops are not nut-free. We receive ingredients from suppliers who produce products with nuts and other allergens. We take many steps to clean machines and surfaces in our shops, but there is the possibility that trace allergens might be found in our products. As a result, we label known allergens and ask customers to make sure they check the label before consuming.
We have never been represented as ‘nut-free’ because some of our ingredients have always come from third-party manufacturers with nuts in their facilities, we wanted to make sure you were aware.
If you visit, you will notice signage about allergens in and around our stores to make sure people with food allergies and sensitivities are informed. Customer safety is Krispy Kreme’s top priority.
We’ll continue to keep you apprised of updates and news as we have it. If you have questions, let me know. More information can also be found at www.krispykreme.com/nutritionals.
Kelley O’Brien, Director of Social Media
While I know there is tremendous disappointment for many in our community, I do think it is worth expressing my appreciation to Kelley and Krispy Kreme for proactively reaching out to our community.
Currently, there is a petition circulating on change.org from many in the food allergy community asking Krispy Kreme to reconsider their addition of Nutella-based donuts. However, the larger issue may be that Krispy Kreme is letting us know that they are not – nor ever have been – truly safe for those with peanut or tree nut allergies – a fact that is catching many in our community by surprise.
Now that the information is public, the onus is on us to heed their warning.
Please share your thoughts below. What do you think of Krispy Kreme’s decision to introduce these new donuts? What do you think of their letter? Did you know that they were never truly safe for those with peanut and tree nut allergies? And where to now? Got another donut shop that can accommodate you safely? If not, where will you get your sugar fix?
While thinking about your other choices, please consider rating these dessert locations – and anywhere else you’ve eaten out recently – on AllergyEats’ website (www.allergyeats.com) or mobile app. Every new rating makes AllergyEats a more valuable tool for all of us. We are all in this together!